Background
RRedpin Media is an agency specialising in Pinterest marketing (organic and paid), targeting DNVB with a performance-driven approach.
In an ecosystem where Pinterest remains underutilised, the challenge was to position the agency as a strategic opportunity that is still largely overlooked.
Challenge
Create a brand identity that is capable of:
• Building confidence in an area that is still poorly understood
• Embodying a performance-driven yet accessible approach
• Standing out whilst remaining credible in the face of DNVBs
• Building a consistent brand image based on a very open initial vision
Creative response
I have designed a minimalist and modern visual identity, conceived as a balance between impact and trust.
The concept is based on:
• A dark blue background, for credibility and a professional feel
• A touch of red, referencing Pinterest’s brand identity
• A clean, minimalist logo, in line with DNVB design principles
• A proprietary icon evoking both:
- a bookmark
- a save action
- a bookmark
- a save action
👉 symbolising the value of the content and creating a distinctive graphic element
To reinforce the system:
• Use of red → blue gradients to energise the materials
• Creation of modular elements to facilitate variations
Role & production
• Design of the complete visual identity
• Design of the logo and its icon
• Definition of the style guide (colours, typefaces, usage guidelines)
• Creation of Pinterest templates
• Production of a sales presentation (Google Slides)
• Development of a scalable graphic system (patterns, backgrounds, visual elements)
Project approach
Starting with a deliberately open brief (name + colour concept), I developed a brand identity capable of:
• Conveying a hybrid positioning (performance + accessibility)
• Creating a credible brand universe for discerning digital brands
• Providing a user-friendly system that remains consistent across all platforms
Impact
• Brand identity developed for the agency’s launch
• Contributed to securing the agency’s first clients
• Provided direct input on the artistic direction, which led to new freelance opportunities
