Background
Antiques Ayurveda is an Ayurvedic skincare brand created around natural ingredients and holistic wellness.
As the brand was preparing for launch, it needed a visual library capable of introducing its products while establishing a distinctive and coherent image across its first communication channels.
The objective was to create accessible yet premium-looking product visuals that would support the website, social media presence and brand communications.
Challenge
Create a visual direction capable of:
•Positioning the products as the central focus of every image
•Reflecting the natural and authentic values of the brand
•Creating a warm and inviting visual atmosphere
•Supporting multiple communication channels with a consistent image library
•Balancing desirability and accessibility without relying on luxury codes
Creative Response
I developed an art direction inspired by natural materials, earthy tones and warm lighting.
The concept was built around:
•Warm and organic colour palettes
•Clean compositions focused on the product and packaging
•A visual language designed to feel premium, yet approachable
The result places the product at the centre of the story while reinforcing the brand’s wellness-inspired positioning.
Role & Production
•Creative direction
•Moodboard development
•Visual concept creation
•Styling and set design
•Product photography
•Image selection and retouching
•Final asset delivery for digital platforms
Project Approach
The project started with defining a visual territory aligned with the brand’s Ayurvedic roots and philosophy.
The focus was to create a versatile image system capable of supporting launch communications while remaining simple and visually engaging.
Every element was designed to elevate the product without overwhelming it.
Outcome
•Creation of the brand’s initial visual content library
•Assets used across website and social media channels
•Establishment of a coherent photographic direction for future content
•Demonstration of art direction, photography and visual storytelling skills
