Background
In a highly competitive social media landscape, La Vallée Village needed a recurring format to showcase new products whilst boosting engagement.
Challenge
To create a format capable of:
• Establishing a recognisable regular feature
• Showcasing products in a dynamic and relatable way
• Maintaining a constant creative freshness
• Adhering to platform guidelines (Reels, Ads, Shorts)
Creative solution
Development of a monthly Social Series, designed in collaboration with the Social Media Manager and brought to life by a personal shopper.
The concept is based on:
• An immersive experience (a stroll through the village)
• A fresh, spontaneous and accessible tone
• Simple, actionable tips that everyone can relate to
• A creative twist in every episode
Objective: to transform a product presentation into engaging, useful and relatable content
Role & production
• Co-design of the editorial format
• Writing monthly scripts
• Organising the production plan (shooting schedule, timetable, logistics)
• Filming and editing content
• Adapting content for organic and paid social media formats
Impact
• Creation of a regular social media event
• Increased engagement with the content produced
• Format optimised for multi-platform performance
