Background
In 2025, La Vallée Village will celebrate its 25th anniversary.
The aim: to create an anniversary identity capable of providing a framework for all the year’s activities, whilst reinforcing the brand’s image and the celebratory aspect.
Challenge
To design a distinctive anniversary theme without compromising the existing brand identity.
• Strict adherence to the brand guidelines (colours, logo, iconography)
• Ensure strong visual continuity with the brand
• Create a highly adaptable concept (print, digital, events)
• Enable varied messaging throughout the year
Creative response
I developed a flexible visual system based on the tagline: “25 ans de…”
This approach opens up the brand narrative and allows for a range of messages: 25 years of you, 25 years of style, 25 years of moments…
The anniversary logo becomes a narrative tool, capable of evolving according to context whilst remaining instantly recognisable.
To support this mechanism:
• Integration of a handwritten typeface to add a more human and celebratory dimension
• Retention of key brand elements to ensure consistency and recognition
• Creation of modular variations suitable for all media
Role & production
• Development of the creative concept
• Design of the anniversary logo and its variations
• Creation of a style guide
• Roll-out across all platforms:
- Social media (posts, animated content)
- Website & newsletters
- Print materials (invitations, flyers, etc.)
- Event merchandise (cups, fans, wristbands)
- Motion design social media video
- Social media (posts, animated content)
- Website & newsletters
- Print materials (invitations, flyers, etc.)
- Event merchandise (cups, fans, wristbands)
- Motion design social media video
• Presentation and approval by the communications department
Impact
• Roll-out across all physical and digital touchpoints
• Concept used as the overarching theme for campaigns running from August to November
• Enhanced visual consistency over a strategic period
